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Freeride Deck Design

Freeride Boardshop has been a staple in the skate and snowboard community in the Okanagan for over a decade. In my design, I wanted to incorporate something that portrayed the longevity of the brand, the Ogopogo did just that.

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Freeride Boardshop Deck Design

Freeride Boardshop Deck Design

With two locations in the Okanagan, Freeride Boardshop has been a staple in the Okanagan skate community for more than a decade now. My challenge as a designer was to incorporate that relevance of longevity into my design. I eventually chose to use the Ogopogo as my subject for illustration, because of its symbolism of the Okanagan and it’s unique character. I then coined the phrase “Freeride Boardshop, Lurking the Okanagan since 1992” to tie it all together.