Freeride Boardshop Deck Design
With two locations in the Okanagan, Freeride Boardshop has been a staple in the Okanagan skate community for more than a decade now. My challenge as a designer was to incorporate that relevance of longevity into my design. I eventually chose to use the Ogopogo as my subject for illustration, because of its symbolism of the Okanagan and it’s unique character. I then coined the phrase “Freeride Boardshop, Lurking the Okanagan since 1992” to tie it all together.